Jurnal Manajemen Agribisnis dan Agroindustri
JMAA (Jurnal Manajemen Agribisnis dan Agroindustri), established in 2021, is the official journal of the Department of Agribusiness Management at the State Polytechnic of Jember. The journal covers a wide range of topics within Agribusiness Management, including the competitiveness of agribusinesses and agro-industries, value chains, supply chains, and strategic issues. It also encompasses the intersection of agro-industry, agribusiness, and management sciences, reflecting its comprehensive focus on these key areas.
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Development of Rural Women's Micro Enterprises
This research is motivated by the role of women farmers in the management of agricultural products in Jember Regency. One way to increase the value of agricultural products is through agroindustry. In Termap Hamlet, Kemuning Lor Village, Jember Regency, there is a Cassava Chips Business managed by women farmers. Farmer women are the wives or families of farmers who own cassava commodity agricultural land whose daily life is as a housewife (IRT). The Cassava Chips business was established in 2012 and started from a small production scale with modest capital. The objectives of the research are: (1). Analyzing the internal and external factors of environmental conditions in the Cassava Chips Business (2). Formulating alternative business development strategies (3) Developing the right strategy priorities to be applied to the Cassava Chips Business. The method used in this study is by analyzing the company's internal and external factors and then analyzing using a SWOT matrix and QSPM analysis.
Copyright (c) 2025 Muksin Muksin https://creativecommons.org/licenses/by/4.0
Good Manufacturing Practices Evaluation in the Na Oogst Cigar Industry Center of Jember Regency: A Case Study of CV. Dwipa Nusantara Tobacco
Good Manufacturing Practices (GMP) are essential for maintaining product safety, hygiene, and consistency in the cigar manufacturing industry. This study evaluates the level of GMP compliance at CV. Dwipa Nusantara Tobacco, one of the key producers in the Na Oogst Cigar Industry Center of Jember Regency, and identifies areas requiring improvement to enhance product quality and competitiveness. Using a descriptive qualitative approach, data were collected through observations, interviews, and checklist assessments based on the Ministry of Industry Regulation No. 75/M-IND/PER/7/2010 and BPOM RI (2012). The evaluation identified three non-conformities-one minor related to inadequate handwashing facilities and two major involving the absence of laboratory testing for nicotine content and incomplete product labeling. The company achieved Level II GMP compliance, indicating that while most standards are met, several aspects still require corrective action. Recommended improvements include providing complete sanitation facilities, conducting regular laboratory nicotine analyses, and updating product labels to meet health regulation requirements. These measures are expected to strengthen GMP adherence, ensure consumer safety, and enhance the sustainability and reputation of the cigar industry in Jember Regency, a leading center for Na Oogst tobacco-based products.
Copyright (c) 2026 Nanang Dwi Wahyono, Kurniawan Muhammad Nur, Mohammad Mirza Pratama , Dyah Kusuma Wardani, Aditya Wahyu Winadi Atmajaya, Fredy Eka Ardhi Pratama https://creativecommons.org/licenses/by/4.0
The Impact of Agricultural Machinery Utilization on Production Efficiency and Productivity: A Case Study in Curahwelut Village, Ajung, Jember Regency
This study examines the economic impact of agricultural mechanization on smallholder rice and maize farmers in Curahwelut Village, East Java, Indonesia. Agricultural machinery (alsintan) offers a strategic solution to address labor shortages, rising production costs, and inefficiencies in farm operations. The research employs a quantitative case study approach involving ten purposively selected farmers, all of whom operate on rented land and utilize mechanized equipment at different production stages. Data were collected through structured interviews and analyzed using financial modeling, correlation, and regression techniques. Results show that mechanization enhances productivity, reduces physical labor, and contributes positively to farm profitability. All respondents achieved positive profits, with revenue and net cash flow directly correlated to investment in machinery. Break-even point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI) analyses confirm the economic feasibility of mechanization, with all farmers exceeding BEP thresholds. Regression analysis demonstrates a strong positive relationship between total cost and revenue (R² = 0.749), indicating that greater input investment yields higher returns. However, structural challenges such as insecure land tenure and aging farmer demographics remain barriers to broader adoption. Findings highlight the need for supportive policies that expand access to credit, improve technology distribution, and promote gender and youth inclusion. Mechanization, when effectively managed, enhances financial sustainability and contributes to rural economic development. This research underscores the importance of tailored mechanization strategies to improve the livelihoods of smallholder farmers in Indonesia.
Copyright (c) 2025 Canggih Nailil Maghfiroh, Dian Rizky, Mohammad Edwinsyah Yanuan Putra https://creativecommons.org/licenses/by/4.0
Perspective of Rice Farmers Agricultural Extension Services
Agriculture is an important sector for many rural people. Agriculture has become the main daily livelihood and has many cultural dimensions that live in society. The dynamics of natural farmers developing their businesses are very directly related to the role of extension workers. This study aims to determine the quality of rice farmer extension services in Balung sub-district using the Servqual (Service Quality) method. The method is to identify and prioritize consumer satisfaction. The dimensions used in this study are Reliability, Responsiveness, Assurance, Empathy and Physical Evidence. The research was carried out for a quarter of more than 3 months. This research was conducted at the location of Agriculture in Balung District. The questionnaire was distributed to 60 farmer respondents in Balung District using the Simple Random Sampling technique. Based on the results of the study, it can be concluded that: (1) there are 8 items that are considered unqualified and unsatisfactory, the rest have been considered satisfactory. (2) From the dimensions of Reliability, Responsiveness, Assurance, Empathy and Physical Evidence, only the service in the dimension of Responsiveness is considered very satisfactory by the farmers. Meanwhile, the dimensions of Reliability, Guarantee, Empathy and Physical Evidence of the service still need to be improved because there are still several items in each dimension that are still not in accordance with the expectations of farmers. The role of extension workers is very important and has a sustainable impact on the progress of agriculture in a region. Farmers consider the existence of extension important
Copyright (c) 2025 Muksin, Ibnu Febri Ansyah https://creativecommons.org/licenses/by/4.0
Analysis of the Marketing Strategy for Siam Orange (Citrus nobilis) Seedlings at UD Mapan Hortikultura Using SWOT Method
This study was conducted to identify the strengths and weaknesses (internal environment), opportunities and threats (external environment), and to formulate an appropriate marketing strategy for Siam orange seedlings. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) method was used to analyze both internal and external environments, while the QSPM (Quantitative Strategic Planning Matrix) analysis was employed to identify the suitability of management strategies at UD. Mapan Hortikultura. The results of this study can be used to determine the priority of marketing strategies for Siam orange seedlings. This research employs descriptive and exploratory methods, with data collected through interviews and questionnaires. The findings indicate that the company is positioned in Quadrant I of the IE matrix, which represents a growth and build stage. The primary strategies identified in the QSPM are (1) expanding the market reach of the products or adding new markets (score 7.61), (2) utilizing capital and human resources to establish partnerships with closer seed suppliers (score 7.60), and (3) renting a more strategic sales location and optimizing promotion (score 7.55).
Copyright (c) 2024 Tio Nanda Gautama, Bagus Putu Yudhia Kurniawan https://creativecommons.org/licenses/by/4.0
Understanding What Drives Youth Interest in Agribusiness Jobs: A Study from Dukuh Dempok Village
Based on field observations conducted in Dukuh Dempok Village, Wuluhan District, Jember Regency, only about 20% of young people express interest in working in agriculture. This indicates a lack of interest among youth in agricultural professions, particularly in Dukuh Dempok Village. This study aims to analyze the characteristics of agribusiness jobs that appeal to young people in the area. The method used in this study is a survey approach. Sampling was conducted using probability sampling techniques, specifically proportionate stratified random sampling. The analysis involved examining various internal variables such as formal education, age, perception of parental background, and perception of farming efforts, along with external factors including social environment, the role of extension workers, and facilities and infrastructure. The data was converted into interval data using the Mean Score Index (MSI) and was then tested for validity, reliability, and classical assumptions with the assistance of SPSS 25 software. The data analysis employed a quantitative descriptive method, specifically multiple linear regression tests using SPSS. Hypothesis testing was performed using the t-test and F-test. The results of the study indicated that both internal and external factors significantly influence young people's interest in pursuing careers in the agribusiness sector.
Copyright (c) 2024 Muhammad Noval Rojabi, Muksin https://creativecommons.org/licenses/by/4.0
Risk Analysis of The Raw Tofu Production Process with The FMEA Method at The Saudara Jaya Factory in Jember Regency
This study analyses the risk of tofu production at the Saudara Jaya Tofu Factory using the Failure Mode and Effect Analysis (FMEA) method with the aim of identifying potential failures and calculating the Risk Priority Number (RPN) value based on severity, frequency of occurrence, and detection. The results of the study found 17 risks in the tofu production process with 5 highest priority risks, namely the mixing of good and bad quality soya beans, improper dosage of vinegar, negligence in managing soaking time, inappropriate tofu size, and less dense tofu. To minimise these risks, several mitigation measures are proposed, including the selection of quality raw material suppliers, the use of soybean sorting machines, the creation of written SOPs, the use of timers for soaking, and the replacement of cutting tools and presses with more efficient ones. The implementation of these mitigations is expected to improve the quality and efficiency of tofu production as well as customer satisfaction.
Copyright (c) 2024 Sindi Putri Sahari, Dhanang Eka Putra https://creativecommons.org/licenses/by/4.0
The Effect of 7P Marketing Mix on Purchasing Decisions For Gudeg Kaleng Bu Tjitro 1925 Original Variant at CV. Buana Citra Sentosa Yogyakarta
This research was conducted in response to the growing business landscape, which requires companies to carefully strategize their marketing approaches to enhance sales performance. CV. Buana Citra Sentosa, a company offering four variants of canned gudeg, positions its Gudeg Kaleng Bu Tjitro 1925 original variant as the flagship product. The objective of this study is to assess how the marketing mix at CV. Buana Citra Sentosa affects purchasing decisions and customer satisfaction. Ensuring the timely supply of raw materials and inventory management is critical for maintaining an efficient and rapid production process, thus meeting both consumer demand and the company's operational goals. The research surveyed 80 customers who had purchased the Gudeg Kaleng Bu Tjitro 1925 original variant. Utilizing multiple linear regression analysis via SPSS 24 for Windows, the findings revealed that all marketing mix variables—product, price, place, promotion, people, physical evidence, and process—collectively have a significant impact on purchasing decisions. Additionally, each variable independently influences purchase decisions for the Gudeg Kaleng Bu Tjitro 1925 product at CV. Buana Citra Sentosa in Yogyakarta.
Copyright (c) 2024 Dian Dewi Kumalasari, Ardela Nurmastiti, Dwi Aulia Puspitaningrum https://creativecommons.org/licenses/by/4.0
Analysis of The Application of Good Manufacturing Practice (GMP) in The Production Process of Butterfly Pea Flower Syrup (Clitoria Ternatea L.) at UMKM Bu Karno, Jember Regency
The implementation of the Good Manufacturing Practice (GMP) program is a key effort by the company to ensure a safe food system for consumers. This research aims to identify and analyze the aspects of GMP implementation at UMKM Bu Karno, following the standards set by the Regulation of the Minister of Industry of the Republic of Indonesia Number 75 of 2010. Additionally, it provides recommendations for improvements to meet GMP requirements and enhance the effectiveness of its implementation. The research employs a qualitative descriptive method. The population consists of UMKM Bu Karno, with samples taken from business owners and experts in relevant fields. Data identification and analysis were conducted through questionnaires filled out using a checklist, with data analyzed using Gap Analysis for each aspect of GMP implementation. The processed data revealed an average total percentage of 70.06%, indicating that the GMP program at UMKM Bu Karno requires further improvement to fulfill GMP standards and enhance its effectiveness. The company should also consider the provided improvement recommendations to elevate the quality of GMP program implementation.
Copyright (c) 2024 Fauzan Nugroho, Naning Retnowati https://creativecommons.org/licenses/by/4.0
Financial Insights and Risk Attitudes: Driving Firm Performance in Malang's Food and Beverage SMEs
This study aims to analyze and understand the relationship between financial knowledge, financial behavior, and firm performance. The study was conducted on 120 food and beverage SMEs in Malang. The sampling technique used was purposive sampling with several criteria. The sample size was determined by multiplying 12 research indicators by 10, following the approach of JR. et al. (2022). The data analysis in this study used SEM-PLS, assisted by the SmartPLS 3.3.3 software. The results indicate that financial behavior and financial risk attitude significantly affect firm performance, while the relationship between financial knowledge and firm performance yielded different results. The testing shows that financial knowledge does not significantly affect firm performance. Furthermore, these findings suggest that the level of financial knowledge among SME actors in Malang does not sufficiently support the improvement of SME firm performance. The low level of financial knowledge also leads SME actors to be more cautious in making financial and business decisions, as they can better assess the extent of business and financial risks they may face. Therefore, further training is needed to enhance the financial knowledge and capabilities of SME actors, particularly in the field of finance.
Copyright (c) 2024 Fitria, Cicik Retno Wati, Wildan Fadhila https://creativecommons.org/licenses/by/4.0
The Influence of Surveillance, The Discipline of Work, Work Environment Toward Performance Employee Of The Vanname Shrimp Farm CV. Alam Citra Sarana Intam
The most important part in realizing a company so that the activities carried out can be organized and appropriate are its human resources. Employees in the company must have the ability and knowledge so that the company runs optimally. Aspects such as surveillance , discipline, and work environment can affect the quality of employee performance. CV. Alam Citra Sarana Intam has a total of 30 employee in all fields. Both primary and secondary data were used in this study with SPSS 26.0 for windows software as a tool in analyzing data using multiple regression. The results obtained from this study are: (1) Simultaneously the independent variables namely surveillance (X1), work discipline (X2), work environment (X3) influence the dependent variable namely employee performance (Y). (2) The variable of surveillance (X1) partially has no effect but the variable of work discipline (X2) and work environment (X3) has an influence on employee performance (Y). (3) The variable that has the dominant influence is work discipline (X2).
Copyright (c) 2025 Muhammad Fiqri, Andina Mayangsari https://creativecommons.org/licenses/by/4.0
Marketing Strategy of Arumanis Mango Fruit UD Sumber Bumi in Alaskandang Village Probolinggo Regency
The research location was taken at UD Sumber Bumi Probolinggo. This study aims to identify and analyze what are the strengths, weaknesses, opportunities, and threats and provide recommendations for alternative strategies and priority strategies in marketing arumanis mango at UD Sumber Bumi in Alaskandang Village, Probolinggo Regency. This research takes samples, namely Business Owners and Experts who are experts in their fields. The data used are primary and secondary data. The data analysis techniques used are SWOT analysis and QSPM analysis. The results of the research conducted show that: The priority of the marketing strategy for arumanis mango produced by UD Sumber Bumi is to intensively promote in various media in order to be able to fight competitors despite unstable economic conditions with a TAS score of 4.23.
Copyright (c) 2025 Satrio Adnan Hidayat, Endang Yektiningsih, Hadi Suhardjono https://creativecommons.org/licenses/by/4.0
The red onion (Allium ascatonicum L.) marketing strategy is based in the Rejoso District, Mojorembaun Village, and Nganjuk Regency.
Shallots (Allium ascalonicum L) are annual plants and constitute a high-value horticultural commodity. As the harvest season nears, farmers encounter the issue of declining prices resulting from the synchronization of harvest schedules across various locations. In light of this predicament, it is essential to develop a marketing strategy to ensure that farmers maintain adequate income. This research seeks to elucidate external elements (opportunities and threats) and internal factors (strengths and weaknesses) to identify suitable marketing strategy alternatives and to prioritize marketing strategies. The employed data processing and analysis methodology is SWOT analysis, encompassing Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and the Internal-External (IE) matrix, then enhanced through the SWOT Matrix, along with the identification of priority strategies via Quantitative Strategic Planning Matrix (QSPM) analysis. The QSPM study indicates that the primary marketing strategy for red onions in Mojorembun Village is to set cultivation objectives by instituting standard operating procedures (SOP) for red onion production to enhance competitiveness, reflected by a TAS score of 7.409.
Copyright (c) 2025 Andi Dwi Susilo, Sugeng Takarijanto, Muhammad Bawono https://creativecommons.org/licenses/by/4.0
The Effect of Product Quality, Service Quality, Price, and Location on Purchase Decisions at Roti Ropi Delanggu, Klaten Regency
This research aims to analyze the simultaneous and partial impacts of Production Quality, Service Quality, Price, and Location on purchasing decisions at Roti Kopi Delanggu in Klaten Regency. Data in this research were collected directly from respondents through a questionnaire using a nonprobability sampling technique with incidental sampling, resulting in a sample size of 50 respondents. The analysis methods employed included multiple linear regression, coefficient of determination, F-tests, and t-tests, along with validity, reliability, and classical assumption tests. IBM SPSS 26 for Windows was utilized as the analysis tool. The results indicated a regression equation of Y = 7.004 + 0.064 X1 + 0.429 X2 + 0.164 X3 + 0.085 X4 + e, showing that the independent variables accounted for 32.9% of the variance in purchasing decisions (Y). The F-test revealed that Product Quality, Service Quality, Price, and Location collectively influenced purchasing decisions. However, the t-test results indicated that Product Quality, Price, and Location had insignificant effects, while Service Quality had a significant impact on purchasing decisions.
Copyright (c) 2025 Mutiara Sintya Azzahra, Fatkhiyah Rohmah, Widya Satya Nugraha https://creativecommons.org/licenses/by/4.0
Analysis of Quality Control of White Tofu Products Using the Six Sigma Method at the Tofu Factory UD. Al Jaliil in Balikpapan City
UD Al Jaliil is one of the agro-industry producers of white tofu in Balikpapan City. The challenge faced in maintaining quality is that defective products are still found. To handle this problem, UD AlJaliil needs to carry out quality control methods Six Sigma. This research aims to 1) analyze the implementation of quality control at UD Al Jaliil using methods Six Sigma 2) Determine the DPMO value and level Sigma white tofu products 3) Identify the factors that cause defective products so that efforts can be made to improve the quality of white tofu. Quality control is carried out using methods Six Sigma. Six Sigma is a quality control method by reducing the level of defects through five stages of DMAIC, namely Define, Measure, Analyze, Improve and Control. The results of the research show that the processes at UD Al Jaliil are not yet completely under control because processes are still found that are outside the control limits. The DPMO value is 306,300 units/process, meaning that in one million products produced there is the possibility of 306,300 defective products. Level Sigma UD Al Jaliil is 2.0064 Sigma. And there are several factors that cause defects in the texture of white tofu, namely factors man, machine, method, material and environment.
Copyright (c) 2025 Qurrotul Aini, Abdoel Djamali, Amalia Malik https://creativecommons.org/licenses/by/4.0
Financial Savvy Unleashed: The Key Role of Knowledge, Behavior, and Access to Finance in Boosting MSME’sSuccess
The issue of Sustainable Development Goals (SDGs) has a direct impact on the increase of a country’s Gross Domestic Product (GDP), particularly in the tourism sector. The growth of Micro, Small, and Medium Enterprises (MSMEs) has become a key factor in the success of this increase. However, capital constraints remain a challenge in unlocking the potential of MSMEs. Many MSME business owners are still not bankable and lack confidence in accessing capital. The purpose of this study is to examine the relationship between financial knowledge, financial behavior, access to finance, and firm performance among MSME owners in the thematic villages of Malang City. Using an explanatory research approach, the data collected were analyzed through SEM-PLS. The findings show that financial knowledge and financial behavior havea significant effect on firm performance, while access to finance does not influence firm performance.
Copyright (c) 2025 Cicik Retno Wati, Devi Artha Bonita, Ketut Candra Pangestu Putra, Rallyanta Tarigan https://creativecommons.org/licenses/by/4.0
The Impact of Consumer Behavior on Purchasing Decisions: A Case Study of Starbucks Customers at MSU Alam Syah, Malaysia
The advancement of technology has driven economic growth in a positive direction. On the other hand, the impact of technological development has also influenced changes in consumer behavior when making decisions. Therefore, this shift in consumer behavior must be accompanied by effective strategies to maintain market share. This research is designed to examine the relationship between consumer behavior as reflected in the factors influencing decision-making in product selection, assess the extent to which brand trust affects these decisions, and evaluate the impact of word-of-mouth communication techniques on consumer choice in product selection. The researcher found that there is a correlation and influence between consumer purchasing decisions and the factors that affect them. With factors such as psychological, economic, and social aspects, consumers are able to make decisions to purchase Starbucks products. Moreover, the study results also show a significant influence of brand trust, as trust in a product that has been established in society plays a crucial role. The influence of brand trust in Starbucks products has been embedded due to the consistent quality provided by the product, thereby fostering public trust in the Starbucks brand. This research also investigated and proved that there is a positive correlation between consumer purchasing decisions and word-of-mouth, as this variable represents authentic reviews and feedback shared by consumers who have directly experienced the product. Their feedback and experiences generate interest, ultimately leading to a decision to choose Starbucks products.
Copyright (c) 2024 Aisyah Budiarti, Imaan Hamzah, Norhidayah Binti Azman https://creativecommons.org/licenses/by/4.0
The Influence of Internal and External Factors on Increasing Youth’s Interest in Hydroponic Agribusiness in Kaliombo Sub-District, Kota Kediri
The development of technology in the agricultural sector is so rapid that those who are left behind in utilizing technological advances will not get maximum benefits from their business activities. One of the developments in agricultural cultivation technology is hydroponic technology. The rapid development of agricultural technology is not comparable to the younger generation working in the agricultural sector. The younger generation is less interested in agricultural activities, including hydroponic technology. The purpose of this study is to describe the influence of internal and external factors in increasing the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, and to analyze the influence of internal and external factors on the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District. The data analysis used in this study used the Likert Rating Scale (SLR) and multiple regression analysis. The multiple linear regression equation in this study is written as Y = 2.476 + 0.142X1 + 0.072X2 + e. The results of the study on the influence of internal and external factors on increasing the interest of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District obtained the following conclusions; internal and external factors that have been carried out by young people in Kaliombo Village, Kediri City District together have played a major role in the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, internal factors owned by young people influence the interest of young people in hydroponic agribusiness.
Copyright (c) 2024 Muhammad Lukman Purbowo, Endro Puji Astoko, Nunuk Helilusiatiningsih https://creativecommons.org/licenses/by/4.0
Marketing Strategies for Sweet Potato Chips: a Case Study of CV. Mitra Mandiri, Mojokerto
After the Covid-19 pandemic, the marketing of sweet potato chips produced by CV Mitra Mandiri has become limited. The purpose of this research is to analyze the internal and external factors in the marketing of sweet potato chips, to develop alternative marketing strategies for sweet potato chips, and to determine the appropriate marketing strategy for sweet potato chips. This research utilizes the IE Matrix (Internal-External), SWOT Matrix (Strengths, Weaknesses, Opportunities, Threats), and QSPM (Quantitative Strategic Planning Matrix) analysis. The results of the IE Matrix analysis indicate that CV. Mitra Mandiri in cell V can implement strategies to survive and sustain itself. Based on alternative strategies, the priority strategy with the highest value of 7.57 is to enhance human resources for market control of sweet potato chips through digital marketing.
Copyright (c) 2024 Sudarno, Yuni Rosita Dewi, Khoirul Anam https://creativecommons.org/licenses/by/4.0
Strategic Marketing Analysis of Club Roppang Toast: Enhancing Competitiveness through Capital Optimization and Consumer-Centric Approaches
Club Roppang Toast Business is a business in the agro-industry sector located on Jalan Srikoyo, Patrang District, Jember Regency, East Java. This business produces toast with various flavors such as sweetened condensed milk, butter, sugar, oreo, chocolate, beng beng, milo, jasuke, honey, choco mozz, cheese, smoked beef. The purpose of this study is to determine the right marketing strategy to be used by the Club Roppang business in order to compete and develop in the future. The method used in this study is the SWOT and QSPM methods, so that several strategic results can be obtained, including (1) Improving good service and maintaining product quality so that consumers remain loyal (2) Adjusting the attractiveness of the Roppang club with changes in lifestyle and as the population increases (3) Increasing the capital used to be able to meet the purchase of raw materials so that it can increase people's purchasing power (4) Carrying out modern recording so that the purchase of raw materials is more efficient so that it can compete with similar products (5) Re-adjusting the prices that have been set with the increasing population so that it increases consumer loyalty (6) Improving less efficient production equipment with the development of technology so that it can adjust to changes in people's lifestyles (7) Competing on price by adjusting the price of raw materials so that it can increase people's purchasing power (8) Optimizing less strategic locations by utilizing promotional media so that it can compete with similar products. Of the eight strategies, the most important results were obtained, namely carrying out a strategy to increase the capital used to be able to meet the purchase of raw materials so that it can increase people's purchasing power.
Copyright (c) 2024 Eka Rachmad Fanianto, Datik Lestari https://creativecommons.org/licenses/by/4.0
Analysis of Raw Material Control Using the EOQ Method in the Suwar-Suwir Agro-Industrial Business UD Sari Rasa, Jember
Suwar-suwir UD Sari Rasa is an agroindustry business located at Jalan Trunojoyo No. 91, Kauman, Kepatihan, Kaliwates District, Jember Regency, East Java. This business produces shredded sweets made from cassava tape as raw material. Suwar-suwir has a variety of flavor variants consisting of vanilla, pineapple, strawberry, chocolate, and pandan flavors. The purpose of this study was to determine the optimal amount of cassava tape raw material inventory, which should be carried out by the UD Sari Rasa suwar-suwir business, when is the right time to reorder cassava tape raw materials, and what is the optimal total ordering cost to make cassava tape raw materials. procurement of raw materials for cassava tape. The method used in this study is EOQ (Economic Order Quantity), to determine the optimal quantity of raw material orders, ROP (Reorder Point) analysis tool to find out when is the right time to reorder raw materials, Safety Stock analysis tool is used to determine safety stock and Total Cost of Inventory (Total Cost) to calculate the total cost of ordering raw materials. Based on the results of the analysis using the EOQ method, the optimal number of orders for raw materials is 790 Kg of cassava tape with a purchase frequency of 63 times in one year with reordering of raw materials if the inventory reaches 305 Kg of cassava tape with a total inventory cost of Rp. 399.992,000.
Copyright (c) 2024 Revani Devita Anggraeni, Tanti Kustiari, Muksin https://creativecommons.org/licenses/by/4.0
The Role of Product Quality and Price in Shaping Consumer Purchasing Decisions at Harvest Chicken Express Glenmore
Competition is getting tougher in the culinary field, making Harvest Chicken Express Glenmore need to understand the factors that influence consumer purchasing decisions when buying products. This study aims to examine and analyze the effects of the independent variables, partially and simultaneously, and determine which has the most dominant effect on the dependent variable. The research method uses a quantitative approach with a survey method with a sample of 40 people. Sampling technique with non-probability sampling technique and incidental sampling approach Multiple linear regression analysis techniques, multiple determination coefficients, F and t-tests, validity test, reliability test, and classic assumption test (normality test, multicollinearity, and heteroscedasticity) Tests were carried out with the IBM SPSS Statistics 25 software analysis tool. Multiple linear regression equation Y = 5.546 + 0.604X1 - 0.148X2 + 0.574X3 + e. Based on the results of the F test, the independent variables simultaneously have a significant effect on the dependent variable. The adjusted R2 test obtained a value of 74.2%. Based on the t-test, it was found that product quality (X1) and price (X3) had a significant effect, while service quality (X2) had no significant effect on consumer purchasing decisions. The most dominant independent variable influencing consumer purchasing decisions at Harvest Chicken Express Glenmore is product quality.
Copyright (c) 2024 Muhammad Sholehuddin, Shinta Setiadevi https://creativecommons.org/licenses/by/4.0
Influence of Profile, Education Level, and Business Scale on Productivity of Business Actors in the Coconut Sugar Production Process in Lojejer Village, Wuluhan District
This study reveals the effect profile business, educational level and scale of the productivity of coconut sugar farm businesses is to analyze the factors affecting the production process on the productivity of coconut sugar farm businesses. In this study reveals the influence of the factors profiles of business, education, and business scale either jointly or partially, and include also the dominant factors that influence the productivity of coconut sugar farm businesses, particularly businesses coconut sugar Lojejer village, Wuluhan district. The analytical tools used in this research is the analysis of multiple linear regression. Overall the results of this study it can be concluded that the factors profiles of business, education level, and scale simultaneously affect the productivity of coconut sugar farm businesses. Partially, profile entrepreneurs, business scale, while the level of education have a significant effect on productivity is insignificant coconut sugar farm businesses. For the dominant factors affecting the productivity of farm businesses palms sugar is the profile of entrepreneurs.
Copyright (c) 2024 Fifin Wijayanti, Hari Rujito, Wendy Triadji Nugroho https://creativecommons.org/licenses/by/4.0
Casim Coffee Business Development Strategy in Karangpring Village, Sukorambi District, Jember Regency
Casim Coffee Business, a microenterprise in Jember Regency, requires development to enhance its operations. This study aims to: (1) identify and analyze internal and externsal factors influencing the strengths, weaknesses, opportunities, and threats in the development of Casim Coffee Business in Karampling Village, Skollambi District, Jember Regency; (2) formulate alternative strategies for business development; and (3) determine strategic priorities for implementation. The study employs IFE Matrix, EFE Matrix, SWOT Analysis, and QSPM Matrix methodologies. The IFE Matrix yielded a score of 2.882, while the EFE Matrix scored 2.760. According to the IE Matrix, the business is positioned in cell V, which corresponds to a "Maintenance and Sustainment" strategy. SWOT analysis identified 10 alternative development strategies, and the QSPM Matrix prioritized participation in MSME bazaar events and raising product awareness to address the limited local market, with the highest attractiveness score of 6.917.
Copyright (c) 2024 Bening Utami, Andi Muhammad Ismail https://creativecommons.org/licenses/by/4.0
Analysis of The Influence of Seeds, Labor, and Fertilizer Use on Edamame Soybean Production at PT. Tweseven Farm Partners in Jember District
The aim of the research is 1.) To test and analyze the influence of production factors, namely land area, seeds, labor, and partial use of fertilizer on edamame soybean production at PT Mitra Tani Dua Tujuh. 2.) To test and analyze the influence of production factors, namely land area, seeds, labor, and simultaneous use of fertilizer on edamame soybean production at PT Mitra Tani Dua Tujuh. This research uses quantitative descriptive methods. The types of data used are primary and secondary data, data collection techniques used are interviews, observation, questionnaires and documentation. The research was conducted at one of the edamame soybean producing centers in Jember Regency, namely PT Mitra Tani Dua Tujuh. In this research, cross section data is used, namely data that describes the situation at a certain time. The number of samples taken in this research was 46 foreman farmers who worked at PT Mitra Tani Dua Tujuh. The analytical tool used in the research is regression from the Cobb-Douglas production function which is calculated using a multiple linear regression equation. The research results that can be concluded are that in partial regression testing there is a positive and significant influence between the seed variable (X2) and the labor variable (X3) on edamame soybean production while the fertilizer use variable (X 4 ) has a positive but not significant influence on Edamame soybean production. In simultaneous regression testing, there was a significant influence between the seed variables (X2), labor (X3), fertilizer use (X4) on edamame soybean production at PT Mitra Tani Dua Tujuh in Jember Regency.
Copyright (c) 2023 Muhammad Arifin, Endro Sugiartono https://creativecommons.org/licenses/by/4.0
Examining Consumer Decisions on Bokashi Fertilizer: Insights from P4S "Karya Tani", Bagorejo Village, Gumukmas District, Jember Regency
This research aims to test and analyze the influence of individual characteristics, the environment, and marketing communications on decision making to purchase production bokashi fertilizer P4S "Karya Tani" , both jointly and partially, and testing which variables have the most dominant influence on purchasing decisions. This research used a survey method with a sample size of 30 people conducted on consumers using P4S "Karya Tani" bokashi fertilizer. Overall, the results of this research can be concluded that individual characteristics, the environment, and marketing communications together have a significant influence on decision making to purchase bokashi fertilizer produced by P4S "Karya Tani". Partially, individual characteristics and marketing communications have a significant effect, while the environment has an insignificant effect. The factors that have a dominant influence on decision making to purchase P4S "Karya Tani" bokashi fertilizer are individual characteristics.
Copyright (c) 2023 Dewi Kurniawati, Mochammad Shandy Sasmito, Muksin https://creativecommons.org/licenses/by/4.0
The Effect of Temperature on the Length of Anesthesia for Prospective Male Tilapia Mothers
This research was conducted at the Jember State Polytechnic on 05 November - 12 November 2022. The aim of this research was to observe the time to faint and the time to recover consciousness by administering different temperatures to obtain the optimal temperature or ideal temperature for prospective male tilapia broodstock. Stunning fish using direct drop is a natural anesthetic technique used in fish transportation. In this study, the temperatures used were 3°C, 5°C, 7°C and 9°C per 10 liters of water. The tilapia fish used were 32 prospective male tilapia parents weighing 250 grams which had been aged for a day before being used as test animals. The results of the study showed that the best treatment was shown by P4 (9°C) with a fainting time of 226.25 seconds and a recovery time of 382.00 (seconds).
Copyright (c) 2023 Ria Tri Anjarsari, Rizal Perlambang CNAWP, Ariesia Ayuning Gemaputri https://creativecommons.org/licenses/by/4.0
Factors That Affected Labor Productivity on Production Department at PR Gagak Hitam Pakuniran Bondowoso Regency
The company should always strive to maintain and improve the labor productivity to maintain and achieve the goal that has been achieved so that the company can continue to operate effectively and efficiently with existing resources and produce products as expected. Increasing productivity is necessary because without a high labor productivity it is difficult for companies to achieve the set target. The aim of this study was to (1) Determine and analyze the influence of work environment, job stress, skills, motivation to work productivity of employees Cigarette Production section simultaneously at PR Gagak Black Pakuniran Maesan . (2) To know and analyze the influence of work environment, job stress, skills, motivation to employees productivity partially Cigarette Production section at PR Gagak Black Pakuniran Maesan. (3) To determine and analyze the variables which had dominant influence to the employees productivity on cigarette production section at PR Gagak Black Pakuniran Maesan. The research took 3 (three) months, which was located at PR Gagak Black Pakuniran Maesan . The method that used in the final assignment was survey research by using questionnaires (questionnaire) as a tool for collecting data. The results of this study showed that Work Environment (X1) Work Stress (X2) Skills (X3) Motivation (X4) simultaneously had a significant effect on labor productivity, and Work Stress (X2) Skills (X3) does not have a significant effect on labor productivity. Work Environment (X1) Motivation (X4) partially has a significant effect on labor productivity.
Copyright (c) 2023 Siti Jamilatul Laylia, Wenny Dhamayanthi, Ratih Puspitorini https://creativecommons.org/licenses/by/4.0
Analysis of Factors Affecting Labor Productivity in the Processing Department of Cocoa ( Theobroma cacao L.) at PTPN XII Banjarsari Gardens, Jember, East Java
This research aims to determine 1) the influence of age, incentives, length of service, job satisfaction, stress, work discipline, and family responsibilities simultaneously on labor productivity 2) the influence of age, incentives, length of service, job satisfaction, stress, work discipline, and partial family responsibilities on labor productivity 3) which has the most dominant influence on labor productivity. The method used in this research is a survey method using a questionnaire as a data collection tool. The research sample consisted of 30 workers in the cocoa processing department at the Banjarsari plantation as respondents. The analysis method uses multiple linear regression analysis with simultaneous analysis techniques or F tests and partial tests or t tests. Based on the results of the F test, the variables age, incentives, length of service, job satisfaction, stress, work discipline and family responsibilities together do not have a significant effect on labor productivity. For the t test results, only the work discipline variable has a significant effect on labor productivity, while age, incentives, length of service, job satisfaction, stress and family responsibilities have no effect on labor productivity.
Copyright (c) 2023 Prihastina Inung Julias, Wenny Dhamayanthi, Retno Sari Mahanani https://creativecommons.org/licenses/by/4.0
Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic
This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psychological and marketing strategy either jointly or partially, and includes also the dominant factors that influence the purchasing decision product Brand Sedap Instant Fried Noodles, particularly in the State Polytechnic of Jember . The analytical tool used in this study is multiple regression analysis. Overall the results of this study can be concluded that cultural factors, social, personal, psychological and influential marketing strategies together to consumer decisions to buy product Brand Sedap Instant Fried Noodles. Partially, cultural factors, social, psychological and marketing strategies significantly influence on the partial test. For the most dominant factor influencing the purchase decision product Brand Sedap Instant Fried Noodles is a factor of the marketing strategy.
Copyright (c) 2023 Lutmika Frida, Muksin, Ratih Puspitorini Yekti Ambarkahi https://creativecommons.org/licenses/by/4.0