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• The Impact of Consumer Behavior on Purchasing Decisions: A Case Study of Starbucks Customers at MSU Alam Syah, Malaysia

  Aisyah Budiarti , Imaan Hamzah , Norhidayah Binti Azman

  52-57

  Dec 27, 2024

  DOI: 10.25047/jmaa.v4i2.95

• Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic

  Lutmika Frida , Muksin , Ratih Puspitorini Yekti Ambarkahi

  28-36

  Dec 29, 2023

  DOI: 10.25047/jmaa.v3i2.77

• Examining Consumer Decisions on Bokashi Fertilizer: Insights from P4S "Karya Tani", Bagorejo Village, Gumukmas District, Jember Regency

  Dewi Kurniawati , Mochammad Shandy Sasmito , Muksin

  1-12

  Dec 29, 2023

  DOI: 10.25047/jmaa.v3i2.80

• Analysis of The Influence of Taste, Packaging, Brand and Quality on Purchase Decisions For Conato Bakery Bread Products Jember

  Mia Twu Bella , Ratih Puspitorini Yekti Ambarkahi , Wenny Dhamayanthi

  23-27

  Dec 29, 2023

  DOI: 10.25047/jmaa.v3i2.76