Examining Consumer Decisions on Bokashi Fertilizer: Insights from P4S "Karya Tani", Bagorejo Village, Gumukmas District, Jember Regency
DOI:
10.25047/jmaa.v3i2.80Downloads
Abstract
This research aims to test and analyze the influence of individual characteristics, the environment, and marketing communications on decision making to purchase production bokashi fertilizer P4S "Karya Tani" , both jointly and partially, and testing which variables have the most dominant influence on purchasing decisions. This research used a survey method with a sample size of 30 people conducted on consumers using P4S "Karya Tani" bokashi fertilizer. Overall, the results of this research can be concluded that individual characteristics, the environment, and marketing communications together have a significant influence on decision making to purchase bokashi fertilizer produced by P4S "Karya Tani". Partially, individual characteristics and marketing communications have a significant effect, while the environment has an insignificant effect. The factors that have a dominant influence on decision making to purchase P4S "Karya Tani" bokashi fertilizer are individual characteristics.
Keywords:
Consumer Behavior , Decision Making Purchase , Bokashi FertilizerReferences
[1] Singarimbun, Masri, and S. Efendi, Research Methods, Secont Pri. Jakarta: LP3ES, 1995.
[2] Sugiyono, Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta, 2019.
[3] I. Hasan, Analysis of Research Data with Statistics. Jakarta: Illiteracy, 2008.
[4] U. Husein, Business Research Methods. Jakarta: Gramedia Pustaka Utama, 2002.
[5] H. Umar, Human Resources Research in Organizations. Jakarta: Gramedia Pustaka Utama, 2008.
[6] U. Husein, Behavioral Accounting Research Design. Jakarta: Raja Grafindo Persada, 2008.
[7] Sugiyono, Statistics for Research. Bandung: Alphabetta, 2017.
[8] D. Priyanto, 5 Hours of Learning Data Processing with SPSS 17. Yogyakarta: Andi Offset, 2009.
[9] Arikunto and Suharsimi, Research procedures. Jakarta: Fourteenth printing, 2010.
[10] Muslichah, “The Influence of Environmental Factors, Individual Factors, and Marketing Communication Factors on the Decision to Purchase Pharmaceutical Drugs between Pharmacies in Sukoharjo Regency and Pharmacies in Surakarta City,” Universitas Muhammadiyah Surakarta, 2005.
[11] E. A. Rachman, “Analysis of Factors that Influence Students in Making Decisions to Purchase Indomie Goreng Brand Instant Noodles at Jember State Polytechnic,” Politeknik Negeri Jember, 2011.
[12] A. Santoso, “Analysis of the Influence of Student Internal Factors and Marketing Mix on Tea Purchasing Decisions (Case Study of Boarding School Students in Semarang),” J. Soc. Cult. Dyn. Univ. Semarang, 2009.
[13] Nancy, “The Influence of Environmental Factors and Personal Factors on Drug Purchasing Decisions at Kimia Farma Pharmacy No. 27 Medan,” Universitas Sumatera Utara, 2009.
License
Copyright (c) 2023 Dewi Kurniawati, Mochammad Shandy Sasmito, Muksin
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
