Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Di Warung Ikan Bakar Kabupeten Situbondo
DOI:
10.25047/jmaa.v1i1.4Issue:
Vol. 1 No. 1 (2021): JuneKeywords:
Kualitas produk, Harga, Kualitas Layanan, Lokasi dan Keputusan PembelianArticles
Downloads
How to Cite
Downloads
Metrics
Abstract
Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh kualitas produk, harga, kualitas layanan dan lokasi terhadap keputusan pembelian di warung ikan bakar Bu Tatik Kabupaten Situbondo. Metode penelitian ini menggunakan metode penelitian survei. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda dengan menggunakan program SPSS 21.00 for windows. Hasil pengujian menunjukkan bahwa variabel kualitas produk, harga, kualitas layanan dan lokasi secara serempak berpengaruh signifikan terhadap keputusan pembelian. Pengujian regresi secara parsial kualitas produk, harga kualitas layanan dan lokasi berpengaruh signifikan terhadap keputusan pembelian dan variabel berpengaruh dominan adalah kualitas produk.
References
Sopiah dan Sangadji. 2013. “Perilaku Konsumen Pendekatan Praktis Disertai Himpinan Jurnal Penelitian”, Yogyakarta: Andi Yogyakarta.
Herlambang, S. 2014. “Basic Marketing (Dasar - Dasar Pemasaran) Cara Mudah Memahami Ilmu Pemasaran. Yogyakarta: Gyosen Publishing.
Author Biographies
Nandita Aurelia Nilakandy, Politeknik Negeri Jember
Department of Agribusiness Management
Wenny Dhamayanthi, Politeknik Negeri Jember
Department of Agribusiness Management
Ratih Puspitorini Yekti Ambarkahi, Politeknik Negeri Jember
Department of Agribusiness Management
Andi Muhammad Ismail, Politeknik Negeri Jember
Department of Agribusiness Management
License
Copyright (c) 2021 Nandita Aurelia Nilakandy, Wenny Dhamayanthi, Ratih Puspitorini Yekti Ambarkahi, Andi Muhammad Ismail
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
